The Power of Music
The Power of Music
by on 13.07.2016


Music is powerful. I’m sure you already knew that, but think a little bit more about it for a second. It’s one of a few art forms that can drive people to take action. When was the last time you looked at an impressive painting and felt the need to protest? Not saying it doesn’t happen, but if it does, it’s safe to say it doesn’t happen nearly as often.

As an example of music that inspires action, look no further than the Civil Rights Movement of the 60s. “We Shall Overcome” became a somewhat de facto anthem for the movement. Originally penned by the Pete Seeger-led People’s Songs in the 40s, it functioned as a cornerstone for the nonviolent movement.

Here’s a refresher if you haven’t heard it in awhile. Pretty powerful, eh?

Politicians and campaign songs

After my brief and oh so convincing argument about the power songs have to move the masses to action, it should come as no surprise that presidential candidates always have a campaign song. You know, something that connects people’s emotions with the candidate’s political platforms and ideals. These songs also serve as a way to pump up their voters before a big speech as well as a way for candidates to get sued by the artists who wrote the songs.

(This is a great place to note that under our terms and conditions, songs cannot be licensed for political, religious or pornographic use without permission from us)

Politicians–or better yet, their campaign managers–know the power of music. That’s why they pick emotionally compelling songs like “Born in the USA” by Bruce Springsteen. (But do politicians know that’s an anti-war song?) Ronald Reagan’s campaign adopted “Born in the USA” in 1984, only to have it backfire. One thing these politicians and campaign managers don’t seem to know is all the music licensing, usage and copyright laws associated with music. Hmmm…what a surprise to find “honest” politicians breaking the law.

We’re getting somewhere

Ok, ok, we can now very clearly see the emotional bridge music can build, whether it’s for social or political purposes. And the same goes for visual media in the form of indie films, commercial advertisements or other creative projects. That’s why we’re here. We know that when the music’s right, a film can have a much larger impact on the viewer. It’s the quickest way to make a connection. A few chords can put the viewer in a mental space that would take a hundred images or several minutes of footage.

Here’s an example. It’s from our upcoming social media campaign, where we take free stock footage from websites like Mazwai and Pexels and sync a song available from our music licensing catalog. We believe when the music’s right, it has the power to make the story more emotional and epic. Actually we don’t believe that, we know that!

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